Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
It seems that one of Google’s latest doodles, a homage to the 25th anniversary of the discovery of Buckyballs was, as we suspected, too clever by half. Two, presumably, unintentional consequences have emerged: costing Google’s users money, while making a heck of a lot of cash for the maker of the Buckyballs desktoy overnight.
The way the doodle itself had been designed put a very heavy load on users’ computers, increasing power consumption at a cost to those users, as well as causing many a browser crash. That’s kind of clumsy and, arguably, irresponsible when you consider how many people have Google as their browser’s default start page.
But more bizarrely was another side effect, which surely Google must have anticipated: sending a massive amount of traffic to GetBuckyballs.com, a site that sells the Buckyballs desktoy, described as “a set of building spheres containing 216 powerful Rare Earth magnets that can be shaped, molded, torn apart and snapped together in unlimited ways.”
That’s because clicking on Google’s doodle brought up search results for “Buckyballs”, and GetBuckyballs.com was one of the top results, sending over 2,000,000+ unique visitors to the site and generating 10,000 unit sales in a single day. Which translates to more than $250,000 in revenue, at least according to the announcement the online retailer distributed today.
That’s one way of making your search engine positioning efforts pay off – but it’s certainly a rare occasion to see Google lending such a big virtual hand.
Michelle Malkin » Good <b>News</b>: Dukakis Advising Democrats
Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
<b>News</b> Roundup: Gordon Ramsay Responds to Chef's Suicide, Brad <b>...</b>
Gordon Ramsay has opened up about the death of 'Kitchen Nightmares' contestant Joseph Cerniglia. According to Entertainment Weekly, Ramsay expressed.
Nintendo: 4m 3DS sales in first month 3DS <b>News</b> - Page 1 <b>...</b>
Read our 3DS news of Nintendo: 4m 3DS sales in first month.
bench craft company rip off
bench craft company rip off
Michelle Malkin » Good <b>News</b>: Dukakis Advising Democrats
Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
<b>News</b> Roundup: Gordon Ramsay Responds to Chef's Suicide, Brad <b>...</b>
Gordon Ramsay has opened up about the death of 'Kitchen Nightmares' contestant Joseph Cerniglia. According to Entertainment Weekly, Ramsay expressed.
Nintendo: 4m 3DS sales in first month 3DS <b>News</b> - Page 1 <b>...</b>
Read our 3DS news of Nintendo: 4m 3DS sales in first month.
benchcraft company scam bench craft company rip off
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated from each user, said Adknowledge chief executive Scott Lynn. Adknowledge can offer this money-making system as a one-stop shop for publishers and game advertisers.
The three elements include an in-game overlay, offer banners, and a new offer wall for online game publishers. Adknowledge claims the new platform improves the experience for users and increases the number of paying users in a game. Adknowledge is one of a number of companies that give users the option of accepting special offers in lieu of payment for an online game. You can accept an offer such as signing up for a Netflix subscription in return for virtual currency in a game.
But results show that roughly 75 percent of players do not use offers. Super Rewards can target those missing the offers with an in-game overlay, which brings a single, high-value offer to users within a game. The overlay shows up at strategic moments in a game, such as after the initial load. The offers can include promotional language such as “Get More Coins.”
The offer banner uses the space around the main game landscape, presenting a mini version of an offer wall during game play. Users can pay for virtual items at the moment with direct payment methods.
Publishers using the three-part system include The Broth, whose Facebook game Barn Buddy saw its revenue increase 25 percent after using the new system for just five days, said Broth chief executive Markus Weichselbaum. Other publishers have seen a 45 percent increase in the number of new paying users. Adknowledge said developers have seen a 40-percent increase in the number of first-time payers. Super Rewards’ rivals include TrialPay and Offerpal.
Adknowledge has more than 300 employees and $300 million in revenue, making it the largest privately owned internet advertising network. It was founded in 2004 and has grown through acquisitions. The company has raised $48 million in funding from Technology Crossover Ventures.
Next Story: Game media firm IGN Entertainment to give free office space to indie game startups Previous Story: DEMO: VentureBeat’s Matt Marshall touts tech and farming trends (video)
It seems that one of Google’s latest doodles, a homage to the 25th anniversary of the discovery of Buckyballs was, as we suspected, too clever by half. Two, presumably, unintentional consequences have emerged: costing Google’s users money, while making a heck of a lot of cash for the maker of the Buckyballs desktoy overnight.
The way the doodle itself had been designed put a very heavy load on users’ computers, increasing power consumption at a cost to those users, as well as causing many a browser crash. That’s kind of clumsy and, arguably, irresponsible when you consider how many people have Google as their browser’s default start page.
But more bizarrely was another side effect, which surely Google must have anticipated: sending a massive amount of traffic to GetBuckyballs.com, a site that sells the Buckyballs desktoy, described as “a set of building spheres containing 216 powerful Rare Earth magnets that can be shaped, molded, torn apart and snapped together in unlimited ways.”
That’s because clicking on Google’s doodle brought up search results for “Buckyballs”, and GetBuckyballs.com was one of the top results, sending over 2,000,000+ unique visitors to the site and generating 10,000 unit sales in a single day. Which translates to more than $250,000 in revenue, at least according to the announcement the online retailer distributed today.
That’s one way of making your search engine positioning efforts pay off – but it’s certainly a rare occasion to see Google lending such a big virtual hand.
benchcraft company scam
Michelle Malkin » Good <b>News</b>: Dukakis Advising Democrats
Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
<b>News</b> Roundup: Gordon Ramsay Responds to Chef's Suicide, Brad <b>...</b>
Gordon Ramsay has opened up about the death of 'Kitchen Nightmares' contestant Joseph Cerniglia. According to Entertainment Weekly, Ramsay expressed.
Nintendo: 4m 3DS sales in first month 3DS <b>News</b> - Page 1 <b>...</b>
Read our 3DS news of Nintendo: 4m 3DS sales in first month.
bench craft company rip off bench craft company rip off
Michelle Malkin » Good <b>News</b>: Dukakis Advising Democrats
Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
<b>News</b> Roundup: Gordon Ramsay Responds to Chef's Suicide, Brad <b>...</b>
Gordon Ramsay has opened up about the death of 'Kitchen Nightmares' contestant Joseph Cerniglia. According to Entertainment Weekly, Ramsay expressed.
Nintendo: 4m 3DS sales in first month 3DS <b>News</b> - Page 1 <b>...</b>
Read our 3DS news of Nintendo: 4m 3DS sales in first month.
benchcraft company scam bench craft company rip off
Michelle Malkin » Good <b>News</b>: Dukakis Advising Democrats
Good News: Dukakis Advising Democrats. ... New Scapegoat for a Lousy Economy: Fox News is Hogging All the Success. September 28, 2010 04:34 PM by Doug Powers. 53 Comments | 2 Trackbacks ...
<b>News</b> Roundup: Gordon Ramsay Responds to Chef's Suicide, Brad <b>...</b>
Gordon Ramsay has opened up about the death of 'Kitchen Nightmares' contestant Joseph Cerniglia. According to Entertainment Weekly, Ramsay expressed.
Nintendo: 4m 3DS sales in first month 3DS <b>News</b> - Page 1 <b>...</b>
Read our 3DS news of Nintendo: 4m 3DS sales in first month.
bench craft company rip off
No comments:
Post a Comment